OUR STRATEGY AND APPROACH
Solving social challenges with business solutions
Our Shared Value Approach is integrated into the heart of our business strategy – to mobilise our business to come together to create value for us and for the communities we serve.
CREATING SHARED VALUE FOR CTG AND OUR LOCAL COMMUNITIES
Our Shared Value Approach is a purpose-based business strategy that aligns our long-term commercial interests with the interests of our local communities. Through this strategy, we focus on areas where we can have the biggest impact. We create economic value for our business by addressing social needs, simultaneously allowing us to create value for those beyond our business. And importantly, as our business grows, so does our ability to create value in the fragile and conflict-affected countries where we operate.
Our strategy also provides a framework that enables CTG to continually improve, standardise, and expand our commitment to sustainability.
Accelerating the Sustainable Development Goals (SDGs)
Our approach is guided by our commitment to the SDGs. Leveraging our experience and capabilities, we identified three SDGs where we could make the biggest impact: SDG 5 Gender Equality, SDG 8 Decent Work and Economic Growth and SDG 16 Peace, Justice and Strong Institutions.
These SDGs formed the foundation upon which our focus areas are built:
- Creating dignified and secure jobs
- Female reform, empowerment and ending violence
- Business for peace
CALLING ON COLLECTIVE ACTION
At CTG, we believe that through collective action we can do more. Because of this, we’re proud supporters of the UN Global Compact (UNGC) and the Women’s Empowerment Principles (WEPs), two platforms that foster collaboration between businesses, governments and civil society to tackle some of the world’s most pressing challenges. By working alongside other likeminded organisations, we can amplify our impact. To find out more, or join us in this global movement visit the UNGC and WEPs websites.
USING OUR VOICE
As a firm believer that the Private Sector has a key role to play in sustainable development, CTG continues to actively use public platforms to share our voice, inspire other businesses and galvanise support for women, peace and security initiatives. In 2018, the UNGC recognised CTG as an SDG Pioneer, and in 2019, CTG also won the Oslo Business for Peace award for our efforts in advancing gender equality in fragile and conflict-affected countries.
OUR SHARED VALUE PRACTICES
CREATING AN INCLUSIVE, REWARDING AND SAFE WORKPLACE
By providing dignified jobs in communities affected by conflict, we can extend local economic opportunities in our areas of operation.
FEMALE FIRST
By presenting potential female hires to clients, and creating welcoming and safe environments for all, together with our clients we can balance the gender scales by 2030.
COMMITTED TO GOOD SUMMIT
CTG has hosted two Committed to Good Summits, in Gaza and Somalia, bringing together the public and private sectors to explore ways to collaborate and accelerate the Sustainable Development Goals. We host these summits in our areas of operation to find ways to advance the SDGs at a local level.
CTG Giving
CTG Giving supports and empowers women in conflict settings through strategic partnerships with local organisations on the ground.
FEMALE FIRST
Find out how CTG supports and empowers women in conflict settings